The challenge here is to redesign the dispensers of Majani, a brand that has a big history of 200 years. Hence the newly designed dispensers have to keep up with the brand’s story and help its customers connect with the brand. But at the same time, the dispensers have to offer a memorable and unique moment of purchase to the consumers to attract new customers.
TESORO or treasure in Italian is an attempt to showcase the brand and its glorious history in a very elite way. To promote the brand as high end with a completely new way of dispensing the products, to attract curious customers. To tell the story of Bologna through graphics with golden imprints to highlight the brand’s treasure, its history.
Tutors – Fabio Molinaro, Robilant associates
Group – Isabella Pogrebinski, Ketija Greta Sabule, Yanqi Huang
